- Problem
- Industrial buyers needed fast, trustworthy product discovery and technical content across a massive catalogue — without the site collapsing under complex CMS-driven pages or heavy list rendering.
- Architecture
- Next.js + Contentful composition with memoised catalogue rendering and modular content contracts.
- Challenges
- Large industrial datasets, SEO-sensitive discovery pages, and multi-market content needs.
- Solution
- State slicing, memoisation, reusable CMS page modules, and clear frontend ownership boundaries.
- Business Impact
- Live product discovery and content operations for a North American materials distributor serving 50,000+ products.
- Performance Gain
- ~35% fewer redundant re-renders on heavy industrial catalogue views.
- Lessons Learned
- Enterprise catalogues fail from render cost and content chaos long before they fail from traffic — architecture and CMS contracts are the product.